22Bet Logo & Brand Guide: All You Need

What is 22Bet? – A Brief Overview

22Bet is a leading online betting and casino platform offering a comprehensive range of sports betting options and casino games. From live sports events to virtual games, and a dedicated section for exciting casino classics, 22Bet caters to a diverse audience of players. A key offering within the casino is the popular game of online blackjack, providing a thrilling and accessible experience for both newcomers and seasoned players. Many users choose to access these features through the convenient download 22 bet app, allowing betting on the go.

Why a Brand Guide Matters for 22Bet

Maintaining a consistent brand identity is crucial in the competitive online gambling market. A brand guide ensures that the 22 bet logo, messaging, and visual elements are used correctly and consistently across all platforms, fostering brand recognition, trust, and a professional image. This guide acts as a central reference point for anyone representing the 22Bet brand, safeguarding its integrity and contributing to its overall success.

Who is this Guide For?

This guide is intended for all individuals and entities representing 22Bet, including marketing affiliates, advertising partners, graphic designers, web developers, content creators, and internal marketing teams. It provides clear guidelines to ensure consistent and accurate brand representation in all communications and materials.

The 22Bet Brand Identity

Brand Values & Personality

22Bet embodies reliability, innovation, and excitement. We strive to provide a secure and trustworthy platform, coupled with a modern user experience and the thrill of winning. We are dynamic and forward-thinking, constantly adapting to meet the evolving needs of our players.

Target Audience – Who is 22Bet Aiming to Reach?

Our target audience is broad, encompassing sports enthusiasts, casino game lovers, and individuals seeking a convenient and entertaining online betting experience. We aim to attract both casual players and high rollers, aged 18 and over, who appreciate a wide selection of games, competitive odds, and a user-friendly interface. Many of these users discover the platform through recommendations and easily access it by download 22 bet app.

Brand Voice & Tone - How 22Bet Communicates

22Bet’s voice is confident, approachable, and engaging. We communicate with clarity and transparency, avoiding jargon and focusing on delivering valuable information. Our tone is enthusiastic and positive, reflecting the excitement of the games and the potential for winning.

Logo Guidelines

Primary Logo – Detailed Breakdown

The 22Bet logo is a modern and dynamic design, featuring the number 22 prominently displayed. The design aims to reflect the energy and excitement of the brand. The 22 bet logo should always be used in its approved form.

Color Specifications

• CMYK: C: 0, M: 100, Y: 100, K: 0
• RGB: R: 255, G: 0, B: 0
• Hex: #FF0000
• Pantone: 186 C

Clear Space & Minimum Size Requirements

A clear space equal to at least half the height of the logo should surround it on all sides. The minimum size for the logo is 100px wide.

Variations

Variations of the logo are available for different applications. A horizontal and vertical version exist, and a monochromatic version is available for use on backgrounds where the full-color logo is not suitable.

Secondary Logos & Logo Marks

Currently, 22Bet does not utilize secondary logos or logo marks. The primary logo is the sole approved representation of the brand.

Logo Misuse – Common Mistakes to Avoid

Stretching/Distorting the Logo

The logo should never be stretched or distorted in any way. Maintain the original aspect ratio.

Changing Colors

The logo colors should not be altered. Use only the approved color specifications.

Adding Effects

Do not add shadows, outlines, or other effects to the logo.

Incorrect Background Usage

Ensure sufficient contrast between the logo and its background to maintain visibility.

Color Palette

Primary Colors – Discuss each color and its significance

• Red (#FF0000): Represents energy, excitement, and passion – core elements of the 22Bet experience.
• Black (#000000): Symbolizes sophistication, power, and reliability.

Secondary Colors – Supporting Colors and their uses

• White (#FFFFFF): Used for clarity and to provide contrast.
• Gray (#808080): Used for supporting text and UI elements.

Color Usage Guidelines – When to use which colors

Red should be used as the primary brand color, while black provides a strong and sophisticated backdrop. White and gray are reserved for supporting elements and ensuring readability.

Accessibility Considerations – Colour Contrast Ratios

Ensure sufficient color contrast between text and background colors to meet accessibility standards (WCAG 2.1).

Typography

Primary Font – Font Family & Weights

• Font Family: Arial
• Weights: Bold, Regular

Secondary Font

No secondary fonts are currently defined.

Font Usage Guidelines – Headlines, Body Text, Captions

Arial Bold should be used for headlines, Arial Regular for body text, and smaller Arial Regular for captions.

Font Size & Leading Recommendations

Headlines: 24pt – 36pt, Body Text: 14pt – 16pt, Captions: 10pt – 12pt.

Imagery & Photography

Image Style – Desired aesthetic

Imagery should be dynamic, high-quality, and reflect the excitement of sports and casino gaming. Action shots of athletes, celebratory moments, and modern lifestyle imagery are preferred.

Photography Guidelines – Composition, Lighting, Subjects

Composition should be visually appealing and engaging. Lighting should be bright and natural. Subjects should be diverse and representative of our target audience.

Image Usage – Where and how to use images effectively

Images should be used to enhance messaging, create visual interest, and evoke positive emotions.

Do's and Don'ts of Imagery

Do use high-resolution images. Do ensure images are relevant to the content. Don't use blurry or pixelated images. Don't use images that are offensive or inappropriate.

Brand Elements & Patterns

Currently, 22Bet does not utilize specific patterns or graphics beyond the logo.

Voice and Messaging Guidelines

Key Messaging Themes for 22Bet

Key messaging themes include excitement, reliability, variety, and user-friendliness.

Dos and Don'ts of Communication

Do use clear and concise language. Do emphasize the benefits of using 22Bet. Don't use misleading or deceptive language. Don't make unrealistic promises. Highlight the ease of access, especially when mentioning you can download 22 bet app.

Examples of Brand Messaging in Different Contexts

Social Media: “Experience the thrill of victory with 22Bet! Bet on your favorite sports and try your luck at blackjack casino today!”

Ads: “22Bet: Your ultimate online betting destination. Download the app and claim your bonus!”

Digital Guidelines

Website & App Usage of Brand Elements

All brand elements should be used consistently across the website and app, adhering to the guidelines outlined in this document.

Social Media Guidelines - Profile Pictures, Cover Photos, Post Graphics

Profile pictures should always feature the 22 bet logo. Cover photos should reflect the brand’s dynamic and exciting aesthetic.

Email Marketing Templates and Branding

Email templates should incorporate the brand’s color palette, typography, and logo.

Iconography & UI elements

UI elements should be clean, modern, and user-friendly, adhering to the brand’s aesthetic.

Resources & Downloads

Downloadable Logo Files

Logo files are available for download at [internal link].

Color Palette Swatches

Color swatches are available for download at [internal link].

Font Files

Arial is a standard font and is readily available on most computers.

Contact Information for Brand-Related Inquiries

For any brand-related inquiries, please contact [email protected]